Off Broadway Shoe Warehouse
Checkout 2.0
After Off Broadway launched it's new website redesign on a new platform, they discovered a drop off in the checkout funnel. We approached this project mobile first and user-centered design. This project is still being organized for human consumption. In the mean time feel free to review some smaller portions of this project.
Case Study In ProgressUser Personas
![a user persona of a woman named melisa](../assets/images/work/obsw-checkout/obsw-melisa-persona.jpg)
![a user persona of a woman named debbie](../assets/images/work/obsw-checkout/obsw-debbie-persona.jpg)
![a user persona of a man named chris](../assets/images/work/obsw-checkout/obsw-chris-persona.jpg)
Competitor Comparison Chart
![a screenshot of some question and answers comparing other websites checkout process to each other, and some notes about certain take aways](../assets/images/work/obsw-checkout/obsw-competitor-comparison.gif)
Click the link below to view an interactive walk through