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Off Broadway Shoe Warehouse

Checkout 2.0

After Off Broadway launched it's new website redesign on a new platform, they discovered a drop off in the checkout funnel. We approached this project mobile first and user-centered design. This project is still being organized for human consumption. In the mean time feel free to review some smaller portions of this project.

Case Study In Progress

User Personas

a user persona of a woman named melisa
a user persona of a woman named debbie
a user persona of a man named chris

Competitor Comparison Chart

a screenshot of some question and answers comparing other websites checkout process to each other, and some notes about certain take aways

Click the link below to view an interactive walk through

Checkout 2.0 Prezi Presentation

View Presentation